Studio.
Essays on brand systems, AI in the creative process, and the work behind the work. Published when there's something worth saying.
Welcome to Studio.
What this section is, what it isn't, and what I'll be publishing here over the next year.
Everyone's going hand-drawn. Most of them shouldn't.
Imperfect branding became the anti-AI trust signal. It's also about to become the new blanding. Here's when wobbly works and when it's just costume.
I shipped a SaaS solo. Here's what AI actually changed about the job.
Not the hype version, not the doom version. What an AI-augmented workflow looked like day to day building Baraxis — where it saved me weeks, and where it would have sunk me if I didn't already know better.
The senior bar moved. Mid-level designers are the ones in trouble.
AI isn't coming for senior designers. It's coming for the layer whose value was execution speed alone. Here's how to make sure you're on the right side of the line.
The smartest brand move of 2026 is the one nobody made on purpose.
A decade of blanding taught brands to delete the things that made them recognizable. The ones who refused are the ones who look smart now. Distinctiveness was never a trend — it was the asset the whole time.