SOT CON 2025
A system that unifies every touchpoint.
SOT CON 2025 required a comprehensive visual system that could span digital assets, presentations, and on-site materials while maintaining a cohesive, professional identity.
I partnered with the team to deliver a branding system that unified every touchpoint of the conference experience - from keynote templates to venue signage.
The Approach
Unified System
From keynote templates to venue signage, every asset was designed as part of a single, cohesive system - ensuring the brand felt consistent whether attendees encountered it on screen or in person.
Digital-First Design
With hybrid audiences in mind, I optimized the visual system for both in-person and digital experiences - ensuring clarity and impact across every format.
Scalable Assets
The deliverables were built to be production-ready and easily adaptable, giving the team everything they needed to execute without constant design oversight.
