STP Conference 2023
One identity, every touchpoint.
STP Conference 2023 needed a visual identity that could carry across stage screens, printed programs, social posts, and on-site signage - without losing its energy or feeling thrown together. Every touchpoint had to feel intentional.
I developed the visual identity and creative direction - building a flexible system that holds together across formats, scales, and contexts.
The Approach
Identity at Scale
Conference branding has to work at every distance - readable from the back row of an auditorium, recognizable as a thumbnail on social. I designed for that range from the first sketch.
A Visual Vocabulary
The system isn't just a logo - it's a language: colors, typography, motion principles, photographic style. Every team member working on the event speaks the same visual language without coordination.
Print Meets Pixel
Event branding is one of the few briefs that demands flawless print and flawless digital in the same week. I delivered both, ready to go from press check to live stream.
