Krowned

Brand, product design, and front-end build for a stylist booking platform.
Krowned is a booking marketplace connecting clients with textured-hair stylists in the DC metro area. Brand identity, product design, and front-end build on Next.js and Supabase.
The Approach
Solving a Real Problem
Finding a textured-hair stylist in the DMV is harder than it should be - scattered Instagram pages, outdated listings, word-of-mouth only. Krowned exists to close that gap with a dedicated booking marketplace.
Product-Led Design
Every screen was designed around the booking flow - search by style, location, and availability, then book in under two minutes. Card-based UI keeps stylists front and center.
Brand That Builds Community
The identity needed to feel premium without being exclusive - warm gold tones, clean type, and a crown mark that speaks to the culture and care behind textured hair.




Design System
Two lockups, nothing else.
Light surfaces
Dark surfaces & overlaysGold carries the brand.
#D9B36CCTAs, links, focus rings#8A6A2FSecondary accent#0C0B0ADark surfaces#1C1A17Cards, elevated surfaces#F2E7D3Text on darkOne gradient. Used rarely.
Display announces. Montserrat explains.
Playfair Display → Didot → serif
700 / 800 · sentence case · 0.07em tracking
400 body · 500 nav · 600 buttons · 700 labels
Sentence case in all body copy.
#DC2626#16A34A#CA8A04#2563EB