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Krowned

ServicesBrand Identity · Product Design · UI/UX · Front-End Build
Year2025 - Present
IndustrySaaS · Beauty
Krowned
Overview

Brand, product design, and front-end build for a stylist booking platform.

Krowned is a booking marketplace connecting clients with textured-hair stylists in the DC metro area. Brand identity, product design, and front-end build on Next.js and Supabase.

The Approach

01

Solving a Real Problem

Finding a textured-hair stylist in the DMV is harder than it should be - scattered Instagram pages, outdated listings, word-of-mouth only. Krowned exists to close that gap with a dedicated booking marketplace.

02

Product-Led Design

Every screen was designed around the booking flow - search by style, location, and availability, then book in under two minutes. Card-based UI keeps stylists front and center.

03

Brand That Builds Community

The identity needed to feel premium without being exclusive - warm gold tones, clean type, and a crown mark that speaks to the culture and care behind textured hair.

Design System

00 - Wordmark

Two lockups, nothing else.

Krowned logo - blackLight surfaces
Krowned logo - whiteDark surfaces & overlays
01 - Color

Gold carries the brand.

Gold#D9B36CCTAs, links, focus rings
Bronze#8A6A2FSecondary accent
Near-black#0C0B0ADark surfaces
Charcoal#1C1A17Cards, elevated surfaces
Cream#F2E7D3Text on dark
02 - Gradient

One gradient. Used rarely.

#0C0B0A 0%#1C1A17 30%#8A6A2F 60%#D9B36C 100%
03 - Typography

Display announces. Montserrat explains.

AaDisplay - headings

Playfair Display → Didot → serif
700 / 800 · sentence case · 0.07em tracking

AaMontserrat - text

400 body · 500 nav · 600 buttons · 700 labels
Sentence case in all body copy.

04 - Status
Destructive#DC2626
Success#16A34A
Warning#CA8A04
Info#2563EB