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— AI LAB / 2026

AI is changing the
creative process.

The tools are evolving fast, and so is the way I design. This is where I document the methodology — how AI fits into a senior brand and web design practice without replacing the thinking behind it. Less prompt-engineering hype, more structured workflows that scale across real client projects.

— THE STACK

What I actually reach for.

Brainstorm & Writing

Claude ↗

My primary thinking partner. Strategy, copy directions, prompt scaffolding, system design. Better than ChatGPT for structured creative work.

Brainstorm & Writing

ChatGPT ↗

Quick lookups, alternate phrasings, second opinions.

Image Generation

Adobe Firefly ↗

First call for brand-safe imagery. Trained on licensed data — the only model I trust for client deliverables.

Image Generation

Nano Banana ↗

Character consistency. Locking a face or product across multiple scenes.

Video & Motion

Sora ↗

Hero shots, brand films, motion key art.

Video & Motion

Veo 3 ↗

Photorealistic motion. Strong for product-in-environment.

Video & Motion

Hailuo ↗

Quick concept videos. Cheaper iteration before committing to Sora credits.

Workflow & Chaining

Weavy ↗

Node-based canvas for chaining tools. Where I build reusable workflows — Firefly → upscaler → variations → export.

Post-Production

CapCut ↗

Quick social cuts. Captions, beats, vertical formats.

Post-Production

Adobe Premiere ↗

Brand films and longer deliverables.

Code & Prototyping

Cursor ↗

AI-assisted coding for design system work and prototypes.

Code & Prototyping

Claude Code ↗

Built this site with it. Agentic coding workflows.

Code & Prototyping

VS Code ↗

Primary editor. Extensions, terminal, and Git - the hub everything flows through.

— WORKFLOWS

How the tools connect.

01Brand Direction

Brand-locked moodboarding.

I need a moodboard that actually reflects a brand direction — not just pretty images that miss the strategic point.

ClaudeBuild direction→
FireflyGenerate 30–40 candidates→
WeavyVariant pass→
Export12-image board
Show detailed steps
  1. 1Define the brand direction in Claude — attributes, tone, and boundaries.
  2. 2Generate a large batch of candidates in Firefly with consistent style anchors.
  3. 3Run variations in Weavy — refining lighting, framing, and palette.
  4. 4Curate the final board.
Claude ↗Firefly ↗Weavy ↗
Lamborghini product shoot
Lamborghini product shoot - process
→
Lamborghini product shoot - result
Le Maître fragrance campaign
Le Maître fragrance campaign - process
→
Le Maître fragrance campaign - result
02Character Design

Consistent character generation.

Client wants the same brand character across an entire campaign — site hero, social posts, OOH, video opener. Most tools drift between generations.

Nano BananaLock base character→
Reference Set8–10 angles→
FireflyScene generation→
Veo 3 / SoraImage-to-video
Show detailed steps
  1. 1Establish the base character in Nano Banana — locking down the core look.
  2. 2Build a reference set across multiple angles and lighting conditions.
  3. 3Generate new scenes using the reference set to maintain consistency.
  4. 4For motion, seed the chosen stills into Veo or Sora.
Nano Banana ↗Firefly ↗Veo 3 ↗Sora ↗
Brand character exploration
Brand character exploration - process
→
Brand character exploration - result
Environment scene direction
Environment scene direction - process
→
Environment scene direction - result
Product-in-environment series
Product-in-environment series - process
→
Product-in-environment series - result
03Video Production

AI-powered video pipeline.

Creating professional video content without a full production crew — using AI to generate individual clips, then directing the edit like a traditional post-production workflow.

HailuoGenerate clips→
PremiereEdit & sequence→
CapCutPolish & export
Show detailed steps
  1. 1Generate individual clips in Hailuo AI — each treated like footage from a shoot.
  2. 2Sequence and edit in Adobe Premiere — pacing, audio, transitions.
  3. 3Polish and export in CapCut for platform-specific formats.
  4. 4AI generates the raw material. The direction and storytelling are mine.
Hailuo ↗Adobe Premiere ↗CapCut ↗
Process — AI-Generated Clips
Clip 01Clip 01▶Clip 02Clip 02▶Clip 03Clip 03▶Clip 04Clip 04▶Clip 05Clip 05▶Clip 06Clip 06▶Clip 07Clip 07▶Clip 08Clip 08▶
↓
Result — Final Edit
04Web / UI

AI-assisted web production.

Building a complete landing page from scratch — wireframes, style guide, and production code — without a separate UX team or months of back-and-forth.

Claude DesignWireframe & style guide→
Claude CodeBuild production site→
ReviewRefine & launch
Show detailed steps
  1. 1Wireframe the layout and hierarchy in Claude Design.
  2. 2Extract a style guide — palette, type, spacing, components.
  3. 3Hand off to Claude Code to build the production site. I direct; AI executes.
  4. 4Iterate, refine, and ship.
Claude Design ↗Claude Code ↗
Best Milk TX — Lactation Consulting Landing Page
Best Milk TX — Lactation Consulting Landing Page - process
→
Best Milk TX — Lactation Consulting Landing Page - resultVisit live site ↗
View full wireframe & style guide ↗
05Product Design

AI-driven product design.

Taking a product from zero to one - research, moodboarding, prototyping, and production code - used to require a full team and months of cycles. AI collapses that timeline without collapsing the quality of thinking behind it.

ClaudeResearch & strategy→
FireflyMoodboard & visual direction→
Claude DesignWireframe & prototype→
Claude CodeDesign to code
Show detailed steps
  1. 1Research - Use Claude to run competitive analysis, define user personas, map jobs-to-be-done, and synthesize market signals into a product brief.
  2. 2Moodboard - Generate brand-safe visual explorations in Firefly, then curate direction boards that anchor the product's look and feel before any UI work begins.
  3. 3Prototype - Build wireframes and interactive prototypes in Claude Design - layout, hierarchy, component structure, and a living style guide.
  4. 4Design to code - Hand off to Claude Code to build the production application. I direct the architecture and UX decisions; AI handles the implementation velocity.
Claude ↗Adobe Firefly ↗Claude Design ↗Claude Code ↗
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