Process Doc Best Milk TX — From sketch to launch
Discovery → Wireframes → Style Guide → UI Design → Build

Low-fidelity wireframes

Skeleton of the page before color, type, or photography. The goal at this stage was to lock down information hierarchy: who Raushanah is, what she offers, and how to book — in that order, scannable in 5 seconds.

Hero variation:
01 · Hero
B Best Milk TX
For mom & baby
AboutServicesInsuranceReviewsFAQ Book Now →
Eyebrow · IBCLC credential line

Begin Your
Breastfeeding Journey
with Confidence

Book a Consultation → View Services
200+
Families helped
10+
Years experience
5★
Average rating
★★★★★ 5.0
Personalized Support for Every Family
In-home visits Insurance accepted Prenatal & postpartum NICU support
Board Certified IBCLC
In-Home Visits
Virtual Consults
Insurance Accepted
Judgment-Free Care
BBest Milk TX
AboutServicesReviewsBook →
Hero variation B — full-bleed image, copy on top, stats below

Begin Your Breastfeeding Journey with Confidence

Book a Consultation → View Services
200+
Families
10+
Years
5★
Rating
BBest Milk TX
AboutServicesReviewsBook →
Hero C — quote-led, more personal
"Every mom deserves a guide who's been there. I'm here to make breastfeeding feel less impossible — and more like yours."

— Raushanah, IBCLC

Book a Consultation →
02 · Meet Your Consultant
🏅 IBCLC
Certified
10+ yrs
Eyebrow — "Meet Your Consultant"

Hi, I'm Raushanah

IBCLC Certified ILCA Member RN Certified Prenatal Educator
Raushanah Shareef
RDH, BS, CLC, IBCLC
03 · In the Field
Eyebrow

Real Moments, Real Care

From hands-on home visits to professional summits — a glimpse into Raushanah's world.

04 · Services
What I Offer

Services Designed for Your Journey

Comprehensive lactation support from pregnancy through weaning, tailored to your family's experience.

Prenatal Breastfeeding Education & Breast Pump Setup
Book this service →
Corporate Prenatal Breastfeeding Education
Book this service →
Initial Consultation — Latch, Pain & Low Supply
Book this service →
Follow-up Consult — Feeding & Reevaluation
Book this service →
Slow Weight Gain — Failure to Thrive / NICU Grad
Book this service →
Tongue Tie Evaluation
Book this service →
05 · Insurance · Color block
Covered Lactation Care

Insurance Coverage, Made Simple

Check My Coverage →
Reassurance copy if their carrier isn't listed →
AETNA
CIGNA
BCBS
UHC
06 · Reviews
Client Stories

What Moms Are Saying

Real stories from real families who chose breastfeeding journeys were transformed with the right support.

★★★★★
JH
Jeon & Alyce
Google Review
★★★★★
AW
Aline W.
Richardson, TX
★★★★★
MK
Marquita K.
Plano, TX
★★★★★
SP
Shana P.
★★★★★
TT
Taylor T.
★★★★★
KT
Katherine T.
07 · FAQ
Common Questions

Got Questions?

Everything you need to know about working with a lactation consultant. Can't find your answer? Reach out directly — I'm happy to help.

Ask a Question →
What is an IBCLC and why does it matter?+
How do I know if my insurance covers lactation support?+
When should I schedule my first consultation?+
What happens during an in-home visit?+
Do you support moms who want to pump or exclusively pump?+
What areas of Texas do you serve?+
08 · Contact · Conversion
Let's Connect

Ready to Begin Your Journey?

Reach out to book a consultation, verify your insurance, or simply ask a question — no pressure, no judgment.

📞 Phone — 972-XXX-XXXX
✉ Email — raushanah@bestmilktx.com
📍 Location — Dallas–Fort Worth, Texas
IGFBYT

Book a Consultation

First name
Last name
Email
Phone
Select a service ▾
Tell me about your journey…
Send My Request →
09 · Footer
BBest Milk TX — For Mom & Baby's Best Life
About · Services · Insurance · Reviews · FAQ · Contact
Built by Marcom Designs
Discovery → Wireframes → Style Guide → UI Design → Build
Visual System · v1.0

A warm, grown-up system for a deeply personal practice.

Best Milk TX needed to feel like Raushanah herself — clinically credible and emotionally present. The system pairs editorial serifs (used in italic for emotional anchors) with a clean humanist sans, on a palette of deep berry and warm cream. The result reads "expert friend," not "medical office."

"Begin your breastfeeding journey with confidence."

01Color

Deep berry communicates expertise & femininity without going saccharine. Cream provides quiet ground. Gold appears only on ratings.

Berry · Primary
Rose 800 → 700
Hero gradient · Buttons · Headlines
#7A1E3F · #9A2853
Cream
Cream 50
#FDF8F3
Blush
Rose 50
#FDF2F6
Ink
Ink
#2A1620
Gold
Gold · Stars only
#D4A23A
Sand
Cream 200
#F0DDC7

Rose scale

50
100
200
300
400
500
600
700
900
50
100
200
300
400
500
600
700
900

Cream & ink scale

50
100
200
Line
300
Muted
Ink soft
Ink
Black

Usage proportions

Cream — pages & sections52%
Berry — hero, insurance, accents22%
Blush — checks, soft fills12%
Ink — body text9%
Gold — stars only5%

02Typography

Italicized serif on emotional words. Sans for everything operational. Two families, never more.

Display · Newsreader 50056 / 1.02 / -.01em
Begin your breastfeeding
journey with confidence.
Section · Newsreader 50036 / 1.08
Real Moments, Real Care
Eyebrow · Outfit 50012 · uppercase · 0.25em
— Meet your consultant —
Lede · Outfit 30018 / 1.55
From prenatal education to in-home lactation visits, Raushanah provides personalized, compassionate support tailored to your family's unique needs.
Body · Outfit 40015 / 1.6
My passion for lactation support grew from my own personal experiences as a mother. I understand the challenges, fears, and triumphs that come with breastfeeding, which is why I approach every family with deep empathy and evidence-based care.
UI · Outfit 50014 · button / nav
Book a Consultation →
Newsreader italic
Display · Serif · Variable
Regular 400Medium 500Bold 700
Aa Bb Cc Dd Ee
Outfit
Body & UI · Sans · Variable
Light 300Regular 400Medium 500Bold 700
Aa Bb Cc Dd Ee

03Spacing, radius & shadow

Generous spacing, soft radii, almost-zero shadows. The page should feel calm.

Spacing scale

4-base scale. Use multiples of 4 / 8 only.

xs4
sm8
md16
lg24
xl40
2xl64
3xl96

Radius

Pill for actions; soft 12–16 for cards; rare sharp edges.

6 · field
12 · card
16 · panel
∞ · pill

Elevation

Three steps. Color & offset shift on press.

Resting0 1 2 / .06
Card0 6 18 / .12
Floating0 20 40 / .18

04Components

The repeatable pieces. Built once, reused everywhere — across hero, services, reviews, and forms.

Buttons

Primary · Secondary · Ghost

Badges & pills

Trust signals · Credentials · Eyebrows
IBCLC Certified In-Home Visits Insurance Accepted ★ 5.0 · 200+ families Prenatal & postpartum NICU support

Service card

Used in services grid · 3 × 2
Initial Consultation — Latch, Pain & Low Supply

Personalized assessment to address latch difficulty, comfort, or low supply concerns — in-home or online.

Book this service →

Form field

Booking · Contact

Iconography & trust marks

Single-line, 1.5px stroke, rounded caps
In-homevisits
Virtualconsults
IBCLCcertified
Latchsupport
Insuranceaccepted
Judgment-free care

05Voice & tone

Warm, first-person, expert. Avoid medical jargon and "mom-influencer" cliché in equal measure.

How copy should feel

"I'm here to guide and empower you every step of the way."
"We provide comprehensive lactation solutions for clients."
"Begin your breastfeeding journey with confidence."
"Unlock your full breastfeeding potential today!"
"Insurance coverage, made simple."
"Maximize your insurance benefits with our streamlined billing."

Principles

First person. Raushanah speaks, not "the practice."
Anchor with italics. One emotional word per heading, set in serif italic. Never two.
Short sentences. A new mom is reading on her phone at 3am. 12-word average.
Zero jargon without translation. "IBCLC" gets a tooltip the first time it appears.

06Logo & lockup

A wordmark plus a single droplet glyph. Use the lockup at ≥120px wide; below that, glyph only.

Light backgrounds

Default lockup
Best Milk TX logo
Best Milk TX
For mom & baby's best life

Dark backgrounds

Reversed
Best Milk TX logo
Best Milk TX
For mom & baby's best life